
Live at B2BMX: Kate Federhar of CenturyLink
Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Kate Federhar of CenturyLink at the event.
Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Kate Federhar of CenturyLink at the event.
DemandGen Radio host David Lewis is joined by Kate Federhar, Manager of Marketing Operations at CenturyLink and 2016 Marketo Revvie winner for her leadership and orchestration of a massive marketing automation migration to two instances Marketo with over 5 Million contact records and thousands of assets and programs.
Kate and David discuss the importance of both aligning marketing with sales as well as the importance of sales enablement with tools and technologies.
Topics Discussed Include: