DemandGen Radio
#167 The D3 Methodology: Building Strategic and Technical Skills

#167 The D3 Methodology: Building Strategic and Technical Skills

May 26, 2020

Carlos-Hidalgo-S1E3-DemandGen-Radio-David-Lewis.jpg

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 3 of this series, we talk about the importance of building both strategic and technical skills for yourself and for your team. Listen as we share how to align skillsets with your evolving tech stack, how to build up your expertise, and why having the right amount of strategic and technical skills on your team is essential for driving revenue.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

#166 The D3 Methodology: Building a Strong Organizational Structure

#166 The D3 Methodology: Building a Strong Organizational Structure

May 19, 2020

Carlos-Hidalgo-S1E2-DemandGen-Radio-David-Lewis.jpg

A strong organizational structure is key to maximizing revenue growth. In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 2 of this series, we’re diving into the importance of building the right teams and eliminating organizational silos. Tune in as we cover why now is the time to really focus on transforming and redefining how your teams operate, why it’s essential for sales and marketing to be aligned, and how to design an organizational structure focused around your buyers and their needs.

Take a look at these resources mentioned in the podcast:

The D3 Methodology: https://bit.ly/3aOjwYz
Accountability chart: https://bit.ly/2zLnJzI 

#165 How To Lead Through Authenticity ft. Anna Crowe

#165 How To Lead Through Authenticity ft. Anna Crowe

May 12, 2020

Anna-Crowe-DemandGen-Radio-David-Lewis.jpg

Anna Crowe is the CEO of Crowe PR and author of Get Real, a bestselling book on the power of leadership and authenticity. In this episode, Anna shares how to be a powerful leader and how to build a strong company culture. Tune in to learn how to be a good communicator, how to transform yourself into a more genuine and authentic person, and how to evolve your sales and marketing strategies during the pandemic.

#164 How to Remove Friction in Marketing ft. Roger Dooley

#164 How to Remove Friction in Marketing ft. Roger Dooley

May 5, 2020

Roger-Dooley-DemandGen-Radio-David-Lewis.jpg

Roger Dooley is widely known for his books and research on the topics of neuroscience and removing friction from the customer experience. In this episode, we dive into both topics, uncovering what it takes to attract buyers and seamlessly convert them into customers. Tune in as we talk about ways marketers can eliminate friction, why some friction may actually be useful depending on how you leverage it, and share some of the best frictionless strategies that many of the most successful companies on the planet are using.

#163 The D3 Methodology: A Holistic Model for Maximizing Revenue

#163 The D3 Methodology: A Holistic Model for Maximizing Revenue

April 28, 2020

Carlos-Hidalgo-DemandGen-Radio-David-Lewis.jpg

It’s vital for marketing executives, marketing operations professionals, and demand generation marketers, to provide an overall vision that explains what marketing needs to do within their organization to maximize revenue. A great way to do this is by using The D3 Methodology for B2B marketing that we unveil in this episode.

Tune in to Part 1 of this new series with Carlos Hidalgo as we dive into this methodology, how it works, and how you can apply it within your own organization. Join us as we explore how this methodology will help you redefine how you do demand generation and how to maximize your revenue output.

Check out The D3 Methodology here: https://resources.demandgen.com/the-d3-methodology-a-holistic-model-for-maximizing-revenue/demandgen-d3methodology-overview

#162 What it Takes to be an Agent of Change ft. Linda Haury

#162 What it Takes to be an Agent of Change ft. Linda Haury

April 21, 2020

Linda-Haury-DemandGen-Radio-David-Lewis.jpg

Linda Haury was responsible for leading the major marketing transformation that took place at Tyco. In this episode, she talks about how she was able to bring the company into the digital world, turning marketing into a data-driven department, integrating and deploying new systems, and aligning marketing with sales. Linda shares how the need for digital transformation became apparent, how she was able to prove ROI to Tyco’s CEO, and why she decided to enlist DemandGen for some additional support.

#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick

#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick

April 14, 2020

Erik-Matlick-DemandGen-Radio-David-Lewis.jpg

In this episode with Bombora Founder and CEO Erik Matlick, we discuss what intent data is revealing about buyer behavior in the era of COVID-19. We unpack how intent data works, and how sales and marketing teams are using intent data to discover which companies are in research mode for your products or services.

Check out Bombora’s recent study on how COVID-19 is impacting B2B research trends here: https://bombora.com/covid-19-b2b-intent-data/

#160 Ramping Up Marketing During a Downturn ft. Rob Bois

#160 Ramping Up Marketing During a Downturn ft. Rob Bois

April 7, 2020

Rob-Bois-DemandGen-Radio-David-Lewis.jpg

Marketing at CARFAX has changed dramatically over the last year, shifting away from blast-and-batch methods to adopting more effective marketing strategies. And the person leading this change is Rob Bois, Head of Dealer Marketing. Listen as Rob shares the initiatives he and his team are working on and how they’re striving to achieve maximum value from their new instance of Marketo, despite obstacles being presented by the pandemic. Rob shares how CARFAX is adjusting to the current situation, how their go-to-market strategy has changed, and what sales and marketing are doing to set themselves up for future success.

#159 Being Contextual in Marketing ft. Mathew Sweezey

#159 Being Contextual in Marketing ft. Mathew Sweezey

March 31, 2020

Mathew-Sweezey-DemandGen-Radio-David-Lewis.jpg

Marketing has entered a new era fueled by media and driven by context. As outlined in his new book, “The Context Marketing Revolution,” Mathew Sweezey shares why context is so important and how to craft your branding and messaging to be successful in our modern world. Listen as we talk about how marketing has evolved, which brands are getting context right, and how to win customers by being authentic and contextual.

#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger

#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger

March 24, 2020

Frannie-Danzinger-DemandGen-Radio-David-Lewis.jpg

Frannie Danzinger is one of the rare sales professionals that really knows and understands how to connect with people in order to help them solve their problems. Tune into this episode to learn how Frannie has excelled in a sales role and what she does to remain successful. Listen as she shares how she got started in sales, what channels and strategies she leverages to maximize engagement, and how she adds value to the people she works with.