DemandGen Radio
#117 Driving Pipeline with ABM

#117 Driving Pipeline with ABM

June 23, 2019

Pat-Oldenburg-DemandGen-Radio-David-Lewis

ABM has developed into a proven strategy for helping marketers identify and target named accounts that are most most likely to contribute to pipeline goals. In this episode, Pat Oldenburg of ServiceMax shares why his team made the pivot towards being more account-focused and how this has lead marketing to be more accountable when it comes to pipeline contribution. Listen as Pat goes into detail on how he and his team defined and implemented an ABM strategy, how it has better enabled sale reps within the organization, how they’re keeping their data clean, and more.

#116 Improving Website Engagement and Experience

#116 Improving Website Engagement and Experience

June 17, 2019

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Ben Harris is the CEO of Decibel and he joins this episode to talk about improving the overall engagement and experience of your website. Tune in as Ben shares how you can drive more revenue by understanding the full experience of people visiting your site and how you can keep them in the buying cycle by improving navigation and removing painpoints.

#115 Scaling A MarTech Startup

#115 Scaling A MarTech Startup

June 9, 2019

Andre-Yee-DemandGen-Radio-David-Lewis

Andre Yee is a veteran in the martech space and, since leaving Oracle several years ago, Andre has moved on to found his own company aimed at helping marketers drive more revenue through account-based marketing. Tune into this episode as Andre shares why he started Triblio and what he’s learned so far from building a startup. Andre and I share our personal stories on how we both got our companies off the ground, we reveal why having a strong company culture is so important, and we also highlight the importance of failing fast and knowing when you need to make pivots.

#114 Do You Know What Dirty Data is Costing You?

#114 Do You Know What Dirty Data is Costing You?

June 2, 2019

John-Kosturos-DemandGen-Radio-David-Lewis

Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps companies from reaching full revenue potential.

John Kosturos of RingLead joins me in this episode to talk all things data, from data management processes and best practices to the cost of dirty data and why it’s often neglected. John and I also talk about the partnership our two companies have formed and dive into the many benefits and features of RingLead’s data quality platform and DMS solutions. Tune into this episode to learn how to get your database in shape and how RingLead and DemandGen can help get you there!

#113 The UnAmerican Dream

#113 The UnAmerican Dream

May 26, 2019

Carlos-Hidalgo-DemandGen-Radio-David-Lewis

Carlos Hidalgo joins the show to talk about the struggles of achieving the American dream, or rather “UnAmerican Dream”, the title of his upcoming book. In this episode, Carlos shares how he became addicted to his work and how it severely affected his personal relationships. Listen as Carlos shares how to set boundaries when it comes to your career, how to make major career pivots, and other lessons that he had to learn the hard way.

#112 Bridging the Disconnect Between Marketing and Sales

#112 Bridging the Disconnect Between Marketing and Sales

May 19, 2019

Melissa-Madian-DemandGen-Radio-David-Lewis

When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an expert on sales enablement, joins the program to share how you can make your sales teams more efficient with the right tools, processes, and enablement strategies. Listen as Melissa and I dive into what it takes for marketing to truly support sales reps, how to define effective sales enablement processes, and when you should and shouldn’t purchase new sales enablement technologies.

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

May 12, 2019

Rob-Bonham2-DemandGen-Radio-David-Lewis

Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.

#110 Women in Revenue with Julia Stead

#110 Women in Revenue with Julia Stead

May 10, 2019

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In the final episode of our mini-series on Women in Revenue, Julia Stead shares her experiences as a driven career woman and mother. Listen as Julia answers what it’s like to be a woman in the workplace today and highlights how she built the confidence required to be a successful leader in marketing. As a mother of two young children, Julia shares some insight on when to have kids during your career and how to co-parent with a spouse that is equally career-driven.

#109 Women in Revenue with Tracy Eiler

#109 Women in Revenue with Tracy Eiler

May 9, 2019

Tracy-Eiler-DemandGen-Radio-David-Lewis

Tracy Eiler joins part 2 of 3 in this mini-series on Women in Revenue to talk about what it’s like to achieve career growth while going through very tough times. From experiencing abuse, followed by divorce and then raising a child as a single mom, Tracy shares her story on how she has managed to achieve major success in her career despite the immense challenges. Listen to this inspiring conversation as we talk about the evolving workplace, setting boundaries in work and life, and what it’s like being a woman in today's workplace.

#108 Women in Revenue with Shari Johnston

#108 Women in Revenue with Shari Johnston

May 5, 2019

Shari-Johnston-DemandGen-Radio-David-Lewis

Shari Johnston is the Founder of Women in Revenue. She joins me in this episode to talk about her mission to empower women leaders and to share some of her thoughts and experiences around being a businesswoman. Listen as Shari talks about her recipe for balancing both work life and personal life, the story behind Women in Revenue, and how she’s working to provide leadership and mentorship to young women in business.