January 7, 2020
Rob Bonham is back on the podcast to talk about the world of demand gen and the trends taking place in marketing as we move into 2020. Tune into this episode as we talk about what digital transformation looks like, how to excel at sales and marketing collaboration, the best approaches for driving demand creation, and the importance of achieving technology and systems alignment. And, as an added bonus to our listeners, you can reach out to us for a free copy of Sangram Vajre’s new book, “ABM is B2B”.
September 29, 2019
Marketers have an array of pain points and challenges that they turn to DemandGen for help with. And as VP of Sales, Rob Bonham is on the frontlines of uncovering and solving those problems. In this episode, Rob returns to share what he’s seeing in the market and what marketers are struggling with most these days. Tune in as we talk about everything from ABM and digital transformation, to sales and marketing alignment and sales’ involvement in the martech stack.
May 12, 2019
Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.
February 3, 2019
Last year was a record year for DemandGen with much of our success stemming from strong internal collaboration and tight alignment between our sales and marketing teams. To unveil what led us to success, I invited Rob Bonham, DemandGen’s VP of Sales, to talk about the new sales tools and processes he’s implemented over the last year, his techniques for hiring the best sales talent, and how he maintains a strong relationship with marketing. Listen as we dive deep into the topic of sales and marketing alignment and how these two teams should work together.