August 5, 2018
As Co-Founder, CMO and President of Uberflip, Randy Frisch knows how to position a company to meet the needs of clients and customers. In this episode, Randy shares his struggle of whether or not to continue to establish "Content Experience" as a category within marketing, or to position Uberflip alongside more familiar topics, such as ABM or demand generation. Every company must undergo repositioning at some point in order to stay relevant and provide great customer experiences. Listen as Randy and I outline how to properly reposition yourself while staying true to your vision.
February 28, 2017
If you’re like most demand generation marketers, you're trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time. This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like - just as Uber reimagined the transportation business. Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip's innovative platform for content marketing that dramatically improves conversion while also enhancing the experience for your prospects by mimicking the NetFlix content model so visitors end up "binge watching" your content.