DemandGen Radio
#186 How the CMO Role is Evolving ft. Judy Ash

#186 How the CMO Role is Evolving ft. Judy Ash

September 22, 2020

Judy-Ash-DemandGen-Radio-David-Lewis.jpg

Judy Ash, CMO of Certent, joins the podcast to shed light on what it’s really like to be head of marketing in today’s modern marketing era. Judy shares how the CMO role is evolving and becoming more technical, but at the same time more rewarding than ever. Listen as we talk about the role and responsibilities of the modern CMO and what it takes to be a successful marketing leader.

#185 First Year as CMO ft. Julie Knight

#185 First Year as CMO ft. Julie Knight

September 15, 2020

Julie-Knight-DemandGen-Radio-David-Lewis.jpg

Julie Knight took over as the Chief Marketing Officer of Unit4 just over a year ago and has been leading many major initiatives since. In this episode, she shares what that first year has been like and what it takes to drive change as a new CMO. Tune in as we talk about how marketing has evolved during the COVID era, where to start when appointed as a new head of marketing, and what it takes to rebrand a company.

#184 From Bootstrapped to Billions ft. Henry Schuck

#184 From Bootstrapped to Billions ft. Henry Schuck

September 8, 2020

Henry-Schuck-DemandGen-Radio-David-Lewis.jpg

As CEO of DiscoverOrg and now ZoomInfo, Henry Schuck has achieved many major milestones. From starting DiscoverOrg at the age of 23 to later acquiring ZoomInfo and now taking it public, Henry has experienced and lead all the different stages of growth that can take place within an organization. Tune in as Henry shares his lessons for growing highly successful companies, what it’s like running a public company for the first time, and his vision for ZoomInfo in 10 years from now.

#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez

#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez

September 3, 2020

Cheryl-Chavez-DemandGen-Radio-David-Lewis.jpg

After many years of managing products at companies like Marketo and Engagio, Cheryl Chavez is now joining Duetto as Chief Product Officer. With a strong background in bringing automation to companies, Cheryl is a perfect fit for Duetto — a company that helps hospitality revenue professionals automate pricing. In this episode, Cheryl shares her plans for growing and evolving Duetto’s revenue optimization platform, why automation in all industries is key for success, and the importance of strong communication between product/engineering teams and marketing teams.

#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell

#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell

September 1, 2020

Jim-Bell-DemandGen-Radio-David-Lewis.jpg

As CMO at Glint, Jim Bell has built a team centered on trust and communication. In this episode, Jim shares his most valuable leadership lessons and what it takes to develop a strong team culture. Tune in to learn about how to structure your team according to different personality types and how to inspire and motivate a team.

#181 How This BDR Is So Successful ft. Anna Bender

#181 How This BDR Is So Successful ft. Anna Bender

August 27, 2020

Anna-Bender-DemandGen-Radio-David-Lewis.jpg

Anna Bender has been having great success as a new Business Development Rep at Adobe. In this episode, Anna and I reconnect and reflect on all the personal and professional growth she’s experienced so far at a young age. We talk about how she has overcome adversity and developed leadership skills, what life is like as a new BDR at Adobe, and what methods she is using to be one of the top-performing reps.

#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage

#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage

August 25, 2020

Melton-Littlepage-DemandGen-Radio-David-Lewis.jpg

Through years of experience in various senior marketing roles, Melton Littlepage has discovered what it takes for teams to be highly impactful and effective. And, he’s combined his lessons onto a single blueprint that outlines exactly how to do it. Tune into this episode as Melton and I talk about the early years of demand generation, how digital marketing has evolved, and how you can use Melton’s blueprint for high-performance marketing.

Check out the blueprint here: https://bit.ly/31kacdL

#179 Using Sendoso to Delight Prospects and Customers

#179 Using Sendoso to Delight Prospects and Customers

August 18, 2020

Nick-Casale-Hansen-Crystal-Dwyer-Hansen-DemandGen-Radio-David-Lewis.jpg

Sending a simple gift to someone can create a deep connection. For sales and marketing teams, Sendoso makes sending items to prospects and customers easier than ever. In this episode, Nick Casale shares why direct mail is so powerful, what kinds of gifts you should be sending, and how you can use Sendoso to begin delighting your prospects and customers.

Here’s my gift to you! Connect with me on LinkedIn and I’ll send you a free poster of The Demand Factory — A framework that maps out how to acquire and convert customers, measure impact and expand reach within your customer base. Or, download the digital version here: https://bit.ly/31YMZNf

#178 The Art of Asking: Turning Your Dreams into Your Destiny

#178 The Art of Asking: Turning Your Dreams into Your Destiny

August 11, 2020

Mark-Victor-Hansen-Crystal-Dwyer-Hansen-DemandGen-Radio-David-Lewis.jpg

Asking questions is the key to achieving your dreams and learning how to architect the life you want. In this episode, Mark Victor Hansen, author of over 300 books, and Crystal Dwyer Hansen, entrepreneur and certified life coach, talk about the power of asking. Listen as Mark and Crystal share why now is the time to start questioning anything and everything about your life. And, in doing so, a lot of things will be revealed.

Interested in Mark and Crystal’s new book? Sign up for their book club here: askthebookclub.com

Play this podcast on Podbean App