DemandGen Radio
#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon

#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon

January 12, 2021

Michael-McKinnon-DemandGen-Radio-David-Lewis.jpg

As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.

Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q

Check out this video on DemandGen TV: https://bit.ly/396Oaxu

Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw  

***

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr

#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr

January 5, 2021

Naomi-Marr-DemandGen-Radio-David-Lewis.jpg

If you haven’t already committed to building a robust and full-fledged marketing operations function within your organization, then this is the year to do so. In this episode, Naomi Marr, Senior Director of Global Marketing Operations at Datto, shares why 2021 is the year to invest in marketing operations. Listen as she details how the marketing operations function has evolved over time, what marketing operations priorities you should be focusing on, and how to get started with analytics and reporting so that you can convey the impact of your marketing team’s efforts.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham

#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham

December 29, 2020

Rob-Bonham-DemandGen-Radio-David-Lewis.jpg

In this final DemandGen Radio episode of 2020, Rob Bonham joins me to share reflections on what it was like to be in marketing this year and what marketers are doing to prepare for 2021. Tune in as we talk about how marketing teams everywhere had to reconfigure their go-to-market strategies this year due to COVID, how sales and marketing are becoming more dependent on each other now more than ever, and what your colleagues in marketing are doing in order to make 2021 a successful year of growth!

Check out these other resources!

The D3 Methodology: http://bit.ly/2E7n2TP
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#199 Choosing to be Extraordinary ft. Mark Sanborn

#199 Choosing to be Extraordinary ft. Mark Sanborn

December 22, 2020

Mark-Sanborn-DemandGen-Radio-David-Lewis.jpg

Mark Sanborn is the author of “The Fred Factor” — A best-selling book that reveals how finding passion in your work can turn an ordinary life into an extraordinary one. In this episode, Mark shares the story behind “The Fred Factor”, what it takes to be a strong leader, and how to find passion in your work so that you can begin leading an extraordinary life.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#198 How the “Modern Seller” Sells ft. Vincent Matano

#198 How the “Modern Seller” Sells ft. Vincent Matano

December 15, 2020

Vincent-Matano-DemandGen-Radio-David-Lewis.jpg

Vincent Matano is a young and hungry sales professional with a prosperous career ahead of him. In this episode, Vincent shares what led him to landing in a sales role and how he’s managing to be successful as an Account Executive at Demandbase. Tune in as we further dive into the importance of have a strong personal brand, how Vincent creates viral content, and the top sales techniques that close deals.

Vincent’s Usher video: https://bit.ly/2KuQdmI

Vincent’s World’s Hottest Chip challenge video: https://bit.ly/2WicjeJ

Check out the world’s hottest chip here: https://amzn.to/2W594r1 

#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO

#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO

December 1, 2020

Meagen-Eisenberg-DemandGen-Radio-David-Lewis.jpg

Like all marketing leaders right now, Meagen Eisenberg is constantly looking for new ways to build pipeline — especially during this era of no in-person events. Tune in as Meagen shares how her marketing budget has shifted this year to prioritize digital channels, recommendations for building a strong team, career advice for those wanting to be CMO, and more.

#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman

#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman

November 24, 2020

Gretchen-Hoffman-DemandGen-Radio-David-Lewis.jpg

Gretchen Hoffman is a revenue-driven marketing leader that understands the importance of transforming marketing into a revenue engine. In this episode, Gretchen joins me for a conversation on why having a revenue focus is so important and how marketing may soon surpass sales as the new primary revenue driver. Tune in as we talk about how to align and integrate sales and marketing around their common goal, how to increase revenue contribution from your install base by improving your customer experience, and how to plan your marketing programs for strong revenue growth in 2021.

Resources mentioned in this episode:

Guide to High-Performance Marketing: https://bit.ly/3pKaxjT

[Video] Learn The D3 Methodology for Maximizing Revenue: https://bit.ly/3m2gt5q

#194 Recipes for ABM Success ft. Lisa Horner

#194 Recipes for ABM Success ft. Lisa Horner

November 17, 2020

Lisa-Horner-DemandGen-Radio-David-Lewis.jpg

Lisa Horner has been leading AppFolio’s go-to-market strategy for targeting and engaging key accounts, and, in this episode, she shares her recipes for ABM success. Tune in as we talk about how to approach ABM as you consider adding it to your 2021 marketing roadmap, key tactics for successful account engagement and activation, advice for those just getting started on the journey to ABM, and more.

# 193 Building a Full-Fledged Demand Center ft. Steve Barnard

# 193 Building a Full-Fledged Demand Center ft. Steve Barnard

November 10, 2020

Steve-Barnard-DemandGen-Radio-David-Lewis.jpg

Steve Barnard is a true agent of change that knows and understands the importance of driving demand and growing revenue. Throughout his career, Steve has specialized in transforming marketing functions into robust demand centers. Tune in to this episode as Steve shares his recipe for evolving marketing into a centralized demand center, how to align your marketing team more closely with sales in order to become more revenue-centric, and how to make an impact in your organization as a new marketing leader.

Check out The D3 Methodology here: https://bit.ly/2E7n2TP

Tune in to DemandGen TV here: demandgen.tv

#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman

#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman

November 3, 2020

Alicia-Tillman-DemandGen-Radio-David-Lewis.jpg

Alicia Tillman, one of the world’s most influential CMOs, was responsible for reimagining SAP’s brand and leading the major technology company into a new era. In this episode, Alicia shares how she managed to get the whole company onboard with the rebrand, how she developed both an internal and external narrative that was widely supported, and how she aligned SAP’s rebrand with creating more value for customers while making the world a better place.

Play this podcast on Podbean App